{ "@context": "https://schema.org", "@type": "Dataset", "name": "WooCommerce agentic-commerce catalog defect census, August 2026", "url": "https://ironbarktech.com.au/research/woocommerce-agentic-commerce-census", "creator": "IRONBARKTECH", "license": "https://creativecommons.org/licenses/by/4.0/", "attribution": "IRONBARKTECH, https://ironbarktech.com.au/research/woocommerce-agentic-commerce-census", "contact": "hello@ironbarktech.com.au", "generated": "2026-08-30", "surface": "WooCommerce Store API v1 (/wp-json/wc/store/v1/products), public, unauthenticated", "method": { "store_discovery": "URL-footprint search on WooCommerce default taxonomy bases (/product-category/, /product-tag/) via a public scan index. 1,624 candidates, 818 answering the Store API, 50.4% hit rate.", "page_cap": 100, "first_page_only": true, "stores_at_page_cap": 440, "cost_aud": 0, "caveat": "First page of each catalog, capped at 100 products. Stores at the cap have an unmeasured tail, so this is a census of catalog fronts and not of whole catalogs." }, "denominators": { "stores_attempted": 818, "stores_measured": 814, "stores_unmeasured": 4, "unmeasured_note": "Answered the probe, did not answer the scan. Counted as UNMEASURED, never as clean.", "products_measured": 56896, "median_products_per_store": 100 }, "headline": { "products_with_at_least_one_defect": 38249, "products_with_at_least_one_defect_pct": 67.2, "products_an_agent_would_skip": 11842, "products_an_agent_would_skip_pct": 20.8, "products_an_agent_would_skip_conservative": 9762, "products_an_agent_would_skip_conservative_pct": 17.2, "products_degraded_not_skipped": 26407, "products_degraded_not_skipped_pct": 46.4, "products_clean": 18647, "products_clean_pct": 32.8, "scoreable_defects": 59759 }, "stores": { "with_zero_defects": 53, "with_zero_defects_pct": 6.5, "defects_per_product_deciles": { "p10": 0.03, "p25": 0.39, "p50": 1, "p75": 1.65, "p90": 2.25 }, "mean_defects_per_product": 1.13 }, "defects_per_product": { "0": 18647, "1": 23122, "2": 10487, "3": 3250, "4": 1046, "5": 335, "6": 9 }, "per_rule": [ { "id": "ID-WEAK", "label": "Neither brand nor MPN present", "products_affected": 28871, "share_of_products_pct": 50.7, "share_of_defects_pct": 48.3, "severity": "degrades", "fixability": "judgement", "source": "Google Merchant" }, { "id": "PRICE-MISSING", "label": "No price on any variant", "products_affected": 10536, "share_of_products_pct": 18.5, "share_of_defects_pct": 17.6, "severity": "excludes", "fixability": "blocked", "source": "ACP feed" }, { "id": "DESC-MISSING", "label": "No usable description", "products_affected": 7938, "share_of_products_pct": 14, "share_of_defects_pct": 13.3, "severity": "degrades", "fixability": "judgement", "source": "schema.org/Product" }, { "id": "TITLE-SHOUT", "label": "Title all-caps or promotional", "products_affected": 5833, "share_of_products_pct": 10.3, "share_of_defects_pct": 9.8, "severity": "degrades", "fixability": "mechanical", "source": "Google Merchant title policy" }, { "id": "CAT-NONE", "label": "No product type or category", "products_affected": 3572, "share_of_products_pct": 6.3, "share_of_defects_pct": 6, "severity": "degrades", "fixability": "judgement", "source": "Google product taxonomy" }, { "id": "IMG-NONE", "label": "No product image", "products_affected": 1873, "share_of_products_pct": 3.3, "share_of_defects_pct": 3.1, "severity": "excludes", "fixability": "blocked", "source": "Google Merchant / ACP" }, { "id": "DESC-SOUP", "label": "Description is markup or entities once stripped", "products_affected": 1134, "share_of_products_pct": 2, "share_of_defects_pct": 1.9, "severity": "degrades", "fixability": "mechanical", "source": "schema.org/Product" }, { "id": "PRICE-FORMAT", "label": "Price present but not a clean decimal", "products_affected": 2, "share_of_products_pct": 0, "share_of_defects_pct": 0, "severity": "excludes", "fixability": "mechanical", "source": "ACP feed" } ], "severity_split": { "excludes": 12411, "excludes_pct_of_defects": 20.8, "degrades": 47348, "degrades_pct_of_defects": 79.2, "risk": 0 }, "fixability_split": { "mechanical": 6969, "mechanical_pct": 11.7, "judgement": 40381, "judgement_pct": 67.6, "blocked": 12409, "blocked_pct": 20.8 }, "price_cross_check": { "why": "PRICE-MISSING carries most of the skip rate and 96.6% of its hits are an explicit '0' rather than an absent value, so it is checked against the platform's own is_purchasable flag rather than left resting on our inference.", "products_platform_marks_not_purchasable": 9070, "products_platform_marks_not_purchasable_pct": 15.9, "price_hits_corroborated_by_platform": 8308, "price_hits_corroborated_pct": 78.9, "price_hits_buyable_at_zero": 2228, "price_hits_buyable_at_zero_note": "Zero-priced and still purchasable. Most plausibly free downloads and sample products, which are not defects. Removed in the conservative skip rate.", "platform_not_purchasable_our_rule_misses": 762, "platform_not_purchasable_our_rule_misses_note": "Not purchasable for a reason the price rule does not test (external and grouped types, sold-out variables). The rule under-counts here, so the conservative skip rate is a floor rather than a midpoint." }, "gtin_merchant_probe": { "question": "Do merchants already hold a GTIN, so that publishing it would be mechanical republishing rather than authoring?", "surface": "product-page Product JSON-LD, which WooCommerce core emits when global_unique_id is set and passes its own 8/12/13/14-digit check", "pages_fetched": 3110, "pages_with_product_jsonld": 2176, "products_with_gtin": 36, "gtin_rate_pct": 1.7, "stores_with_jsonld": 576, "stores_with_gtin": 14, "store_gtin_rate_pct": 2.4, "other_identity_fields_pct": { "sku": 82.4, "brand": 16.2, "mpn": 1.6 }, "denominator_note": "Rates are over pages carrying Product JSON-LD, never over all pages fetched. A theme that suppresses core markup is an unmeasured page, not a missing value.", "floor_not_ceiling": "A merchant could hold a GTIN in a third-party plugin field that never reaches JSON-LD, so this is a floor. It does not move the conclusion: the gap between this rate and the mechanical share needed to reach GO is not closable by any plausible correction to it." }, "excluded_from_every_rate": { "GTIN-MISSING": { "reason": "The Store API publishes no GTIN field, so absence here is a property of the API and not of the catalog. Core holds the value in _global_unique_id; the surface hides it.", "evidence": "WooCommerce trunk StoreApi/Schemas/V1/ProductSchema.php has no global_unique_id / gtin / ean / upc / isbn / barcode property (checked 2026-08-30)", "fixability": "judgement" }, "GTIN-MALFORMED": { "reason": "Cannot judge the format of a value the surface never emits. Reported for symmetry so the GTIN pair is excluded together rather than one side of it quietly surviving.", "evidence": "same schema check as GTIN-MISSING", "fixability": "mechanical" }, "STALE": { "reason": "The Store API publishes no date_created or date_modified, so catalog freshness against the ACP 15-minute window cannot be evaluated from outside the store.", "evidence": "no date field of any kind in ProductSchema.php (checked 2026-08-30)", "fixability": "mechanical" } }, "structurally_clean_on_this_surface": { "AVAIL-NONE": "is_in_stock is a required boolean in the schema, so availability is always published. On Shopify this rule finds real gaps; here it structurally cannot.", "PRICE-FORMAT": "prices.price is emitted as an integer string in minor units with an explicit currency_minor_unit divisor, so the surface normalises SEPARATORS AND SYMBOLS for the merchant and the usual currency-formatting defects cannot arise. It does not normalise the VALUE: 2 products in 56,896 still fired, both on a negative price ([store redacted] #16778 publishes price '-1'). Corrected 2026-08-30 after a real fixture contradicted the stronger claim first written here, which was that malformed prices could not reach the rule at all." }, "rules_that_never_fired": [ "AVAIL-NONE" ] }